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Self-promotion and online shaming during COVID-19: A toxic combination
A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others who do not follow the COVID-19 guidelines. When it comes to the crime of not tak...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
The Author(s). Published by Elsevier Ltd.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9444892/ http://dx.doi.org/10.1016/j.jjimei.2022.100117 |
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author | Behera, Rajat Kumar Bala, Pradip Kumar Rana, Nripendra P. Kayal, Ghadeer |
author_facet | Behera, Rajat Kumar Bala, Pradip Kumar Rana, Nripendra P. Kayal, Ghadeer |
author_sort | Behera, Rajat Kumar |
collection | PubMed |
description | A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others who do not follow the COVID-19 guidelines. When it comes to the crime of not taking a pandemic seriously, perhaps the ultimate penalty is online shaming. The study proposes the black swan theory from the human-computer interaction lens and examines the toxic combination of online shaming and self-promotion in SM to discern whether pointing the finger of blame is a productive way of changing rule-breaking behaviour. A quantitative methodology is applied to survey data, acquired from 375 respondents. The findings reveal that the adverse effect of online shaming results in self-destructive behaviour. Change in behaviour of individuals shamed online is higher for females over males and is higher for adults over middle-aged and older-aged. |
format | Online Article Text |
id | pubmed-9444892 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | The Author(s). Published by Elsevier Ltd. |
record_format | MEDLINE/PubMed |
spelling | pubmed-94448922022-09-06 Self-promotion and online shaming during COVID-19: A toxic combination Behera, Rajat Kumar Bala, Pradip Kumar Rana, Nripendra P. Kayal, Ghadeer International Journal of Information Management Data Insights Article A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others who do not follow the COVID-19 guidelines. When it comes to the crime of not taking a pandemic seriously, perhaps the ultimate penalty is online shaming. The study proposes the black swan theory from the human-computer interaction lens and examines the toxic combination of online shaming and self-promotion in SM to discern whether pointing the finger of blame is a productive way of changing rule-breaking behaviour. A quantitative methodology is applied to survey data, acquired from 375 respondents. The findings reveal that the adverse effect of online shaming results in self-destructive behaviour. Change in behaviour of individuals shamed online is higher for females over males and is higher for adults over middle-aged and older-aged. The Author(s). Published by Elsevier Ltd. 2022-11 2022-09-06 /pmc/articles/PMC9444892/ http://dx.doi.org/10.1016/j.jjimei.2022.100117 Text en © 2022 The Author(s) Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
spellingShingle | Article Behera, Rajat Kumar Bala, Pradip Kumar Rana, Nripendra P. Kayal, Ghadeer Self-promotion and online shaming during COVID-19: A toxic combination |
title | Self-promotion and online shaming during COVID-19: A toxic combination |
title_full | Self-promotion and online shaming during COVID-19: A toxic combination |
title_fullStr | Self-promotion and online shaming during COVID-19: A toxic combination |
title_full_unstemmed | Self-promotion and online shaming during COVID-19: A toxic combination |
title_short | Self-promotion and online shaming during COVID-19: A toxic combination |
title_sort | self-promotion and online shaming during covid-19: a toxic combination |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9444892/ http://dx.doi.org/10.1016/j.jjimei.2022.100117 |
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