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Research on the Influence Path of Online Consumers’ Purchase Decision Based on Commitment and Trust Theory

Based on the theory of commitment and trust, this paper constructs an online consumer purchase decision model, empirically studies the common values, online trust, commitment and purchase decision, and explores the influence mechanism and path of online consumer purchase decision. The results show t...

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Detalles Bibliográficos
Autores principales:	You, Yan, Hu, Yanchuan, Yang, Weining, Cao, Shuai
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9446146/ https://www.ncbi.nlm.nih.gov/pubmed/36081724 http://dx.doi.org/10.3389/fpsyg.2022.916465

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