Cargando…
Understanding the Airbnb user continuation intention: The moderating role of perceived risk
This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian A...
Autores principales: | , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9447428/ https://www.ncbi.nlm.nih.gov/pubmed/36081723 http://dx.doi.org/10.3389/fpsyg.2022.929060 |
_version_ | 1784783852206555136 |
---|---|
author | Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem |
author_facet | Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem |
author_sort | Zubair, Ahsan |
collection | PubMed |
description | This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application. |
format | Online Article Text |
id | pubmed-9447428 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-94474282022-09-07 Understanding the Airbnb user continuation intention: The moderating role of perceived risk Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem Front Psychol Psychology This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application. Frontiers Media S.A. 2022-08-23 /pmc/articles/PMC9447428/ /pubmed/36081723 http://dx.doi.org/10.3389/fpsyg.2022.929060 Text en Copyright © 2022 Zubair, Baharun, Kiran and Abro. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
title | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
title_full | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
title_fullStr | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
title_full_unstemmed | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
title_short | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
title_sort | understanding the airbnb user continuation intention: the moderating role of perceived risk |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9447428/ https://www.ncbi.nlm.nih.gov/pubmed/36081723 http://dx.doi.org/10.3389/fpsyg.2022.929060 |
work_keys_str_mv | AT zubairahsan understandingtheairbnbusercontinuationintentionthemoderatingroleofperceivedrisk AT baharunrohaizat understandingtheairbnbusercontinuationintentionthemoderatingroleofperceivedrisk AT kiranfaiqa understandingtheairbnbusercontinuationintentionthemoderatingroleofperceivedrisk AT abromuhammadazeem understandingtheairbnbusercontinuationintentionthemoderatingroleofperceivedrisk |