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Understanding the Airbnb user continuation intention: The moderating role of perceived risk

This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian A...

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Detalles Bibliográficos
Autores principales:	Zubair, Ahsan, Baharun, Rohaizat, Kiran, Faiqa, Abro, Muhammad Azeem
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9447428/ https://www.ncbi.nlm.nih.gov/pubmed/36081723 http://dx.doi.org/10.3389/fpsyg.2022.929060

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