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The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking
Recently, social media marketing has become one of the most significant growth channels for many businesses. However, many companies are still unclear about using social media marketing to their advantage, particularly in an e-commerce environment. In this background, this study examines the effect...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9450807/ https://www.ncbi.nlm.nih.gov/pubmed/36092071 http://dx.doi.org/10.3389/fpsyg.2022.945707 |