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Silence is golden? Relationship between silent behavior among online community members and operation performance from the perspective of personality trait
As companies are transforming their branding, marketing, operations, and research and development (R&D) by running online communities to build their core competitive advantages in the digital era, the silent majority is still the norm in the online community and has become the focus of online co...
Autores principales: | Pei, Xueliang, Lyu, Fanying, Xiong, Xiaojun, Wei, Anpin, Guo, Jianing, Zhou, Wenxin |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9453228/ https://www.ncbi.nlm.nih.gov/pubmed/36092088 http://dx.doi.org/10.3389/fpsyg.2022.912511 |
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