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Marketing by live streaming: How to interact with consumers to increase their purchase intentions

Live streaming e-commerce, as a kind of new information technology-based business model, is currently the most popular marketing approach, especially in China. This research divides live streaming interactions into three dimensions, interactions for obtaining product information (IPI), interactions...

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Detalles Bibliográficos
Autores principales:	Liu, Feng, Wang, Yan, Dong, Xiaoxu, Zhao, Huawei
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9453494/ https://www.ncbi.nlm.nih.gov/pubmed/36092111 http://dx.doi.org/10.3389/fpsyg.2022.933633

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