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Hakka culture brand image design based on the human–computer interaction model

In order to better disseminate Hakka culture, this thesis focuses on the cultural dissection of Hakka culture in Gannan and the development and reflection of Hakka culture in Gannan. This article aims to design the brand image of Hakka culture through human–computer interaction model. And based on t...

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Detalles Bibliográficos
Autor principal: Chen, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9453847/
https://www.ncbi.nlm.nih.gov/pubmed/36092036
http://dx.doi.org/10.3389/fpsyg.2022.956615
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author Chen, Rui
author_facet Chen, Rui
author_sort Chen, Rui
collection PubMed
description In order to better disseminate Hakka culture, this thesis focuses on the cultural dissection of Hakka culture in Gannan and the development and reflection of Hakka culture in Gannan. This article aims to design the brand image of Hakka culture through human–computer interaction model. And based on this, this article discusses the brand concept and the elements of cultural and creative products and discusses the connection between Hakka cultural and creative and tourism brands. At the same time, this article conducts an in-depth study on the creative design of the Hakka cultural tourism brand in Gannan. First, this article analyzes the brand connotation and analyzes the connotation and constituent elements of brand cultural and creative products. Second, this article analyzes the relationship between Hakka culture and tourism brand cultural and creative product design. It discusses how to inherit and develop Hakka culture from the perspective of how Hakka culture is integrated into brand cultural and creative products. Third, this article analyzes the design practice of cultural and creative products of the Hakka cultural tourism brand in Gannan. This article first analyzes the visual image design of the cultural and creative products of the Hakka cultural tourism brand in Gannan. Then it analyzes the design of a series of cultural and creative products of the Hakka cultural tourism brand in Gannan. The experimental results show that the popularity of different products is more than 50%, which shows the effectiveness of this design.
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spelling pubmed-94538472022-09-09 Hakka culture brand image design based on the human–computer interaction model Chen, Rui Front Psychol Psychology In order to better disseminate Hakka culture, this thesis focuses on the cultural dissection of Hakka culture in Gannan and the development and reflection of Hakka culture in Gannan. This article aims to design the brand image of Hakka culture through human–computer interaction model. And based on this, this article discusses the brand concept and the elements of cultural and creative products and discusses the connection between Hakka cultural and creative and tourism brands. At the same time, this article conducts an in-depth study on the creative design of the Hakka cultural tourism brand in Gannan. First, this article analyzes the brand connotation and analyzes the connotation and constituent elements of brand cultural and creative products. Second, this article analyzes the relationship between Hakka culture and tourism brand cultural and creative product design. It discusses how to inherit and develop Hakka culture from the perspective of how Hakka culture is integrated into brand cultural and creative products. Third, this article analyzes the design practice of cultural and creative products of the Hakka cultural tourism brand in Gannan. This article first analyzes the visual image design of the cultural and creative products of the Hakka cultural tourism brand in Gannan. Then it analyzes the design of a series of cultural and creative products of the Hakka cultural tourism brand in Gannan. The experimental results show that the popularity of different products is more than 50%, which shows the effectiveness of this design. Frontiers Media S.A. 2022-08-25 /pmc/articles/PMC9453847/ /pubmed/36092036 http://dx.doi.org/10.3389/fpsyg.2022.956615 Text en Copyright © 2022 Chen. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Chen, Rui
Hakka culture brand image design based on the human–computer interaction model
title Hakka culture brand image design based on the human–computer interaction model
title_full Hakka culture brand image design based on the human–computer interaction model
title_fullStr Hakka culture brand image design based on the human–computer interaction model
title_full_unstemmed Hakka culture brand image design based on the human–computer interaction model
title_short Hakka culture brand image design based on the human–computer interaction model
title_sort hakka culture brand image design based on the human–computer interaction model
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9453847/
https://www.ncbi.nlm.nih.gov/pubmed/36092036
http://dx.doi.org/10.3389/fpsyg.2022.956615
work_keys_str_mv AT chenrui hakkaculturebrandimagedesignbasedonthehumancomputerinteractionmodel