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Posts on central websites need less originality to be noticed
Information has major consequences for democracy and society. It is important to understand what factors favor its diffusion. The impact of the content of a message on its likelihood of going viral is poorly understood. Some studies say originality is important for a message not to be overlooked. Ot...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Nature Publishing Group UK
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9464218/ https://www.ncbi.nlm.nih.gov/pubmed/36088489 http://dx.doi.org/10.1038/s41598-022-19433-9 |
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author | Coscia, Michele Vandeweerdt, Clara |
author_facet | Coscia, Michele Vandeweerdt, Clara |
author_sort | Coscia, Michele |
collection | PubMed |
description | Information has major consequences for democracy and society. It is important to understand what factors favor its diffusion. The impact of the content of a message on its likelihood of going viral is poorly understood. Some studies say originality is important for a message not to be overlooked. Others give more relevance to paratextual elements—network centrality, timing, human cognitive limits. Here we propose that originality and centrality interact in a nontrivial way, which might explain why originality by itself is not a good predictor of success. We collected data from Reddit on users sharing hyperlinks. We estimated the originality of each post title and the centrality of the website hosting the shared link. We show that the interaction effect exists: if users share content from a central website, originality no longer increases the odds of receiving at least one upvote. The same is not true for the odds of becoming one of the top 10% scoring posts. We show that originality is concentrated in the domain network: domains in the core of the network produce more original content. Our results imply that research on online information virality needs to take into account the nontrivial interaction between originality and prominence. |
format | Online Article Text |
id | pubmed-9464218 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Nature Publishing Group UK |
record_format | MEDLINE/PubMed |
spelling | pubmed-94642182022-09-12 Posts on central websites need less originality to be noticed Coscia, Michele Vandeweerdt, Clara Sci Rep Article Information has major consequences for democracy and society. It is important to understand what factors favor its diffusion. The impact of the content of a message on its likelihood of going viral is poorly understood. Some studies say originality is important for a message not to be overlooked. Others give more relevance to paratextual elements—network centrality, timing, human cognitive limits. Here we propose that originality and centrality interact in a nontrivial way, which might explain why originality by itself is not a good predictor of success. We collected data from Reddit on users sharing hyperlinks. We estimated the originality of each post title and the centrality of the website hosting the shared link. We show that the interaction effect exists: if users share content from a central website, originality no longer increases the odds of receiving at least one upvote. The same is not true for the odds of becoming one of the top 10% scoring posts. We show that originality is concentrated in the domain network: domains in the core of the network produce more original content. Our results imply that research on online information virality needs to take into account the nontrivial interaction between originality and prominence. Nature Publishing Group UK 2022-09-10 /pmc/articles/PMC9464218/ /pubmed/36088489 http://dx.doi.org/10.1038/s41598-022-19433-9 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Article Coscia, Michele Vandeweerdt, Clara Posts on central websites need less originality to be noticed |
title | Posts on central websites need less originality to be noticed |
title_full | Posts on central websites need less originality to be noticed |
title_fullStr | Posts on central websites need less originality to be noticed |
title_full_unstemmed | Posts on central websites need less originality to be noticed |
title_short | Posts on central websites need less originality to be noticed |
title_sort | posts on central websites need less originality to be noticed |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9464218/ https://www.ncbi.nlm.nih.gov/pubmed/36088489 http://dx.doi.org/10.1038/s41598-022-19433-9 |
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