Cross-Cultural Differences in Comfort with Humanlike Robots

The uncanny valley hypothesis describes how people are often less comfortable with highly humanlike robots. However, this discomfort may vary cross-culturally. This research tests how increasing robots’ physical and mental human likeness affects people’s comfort with robots in the United States and Japan, countries whose cultural and religious contexts differ in ways that are relevant to the evaluation of humanlike robots. We find that increasing physical and mental human likeness decreases comfort among Americans but not among Japanese participants. One potential explanation for these differences it that Japanese participants perceived robots to be more animate, having more of a mind, a soul, and consciousness, relative to American participants.