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Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model

Promoting green consumption is key in meeting ambitious sustainable fashion targets being set around the world. This research examined how framing of green message as positive or negative (i.e., benefit framing) influenced formation of sustainable consumption behaviors of fashion (SCBF) based on the...

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Detalles Bibliográficos
Autores principales:	Chen, Lihong, He, Lin, Yan, Xinfeng, Liu, Chunhong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Hindawi 2022
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9467725/ https://www.ncbi.nlm.nih.gov/pubmed/36105509 http://dx.doi.org/10.1155/2022/4038992

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