Assessing the Feasibility of Studying Awareness of a Digital Health Campaign on Facebook: Pilot Study Comparing Young Adult Subsamples

BACKGROUND: Mass media campaigns for preventive health messaging have been shown to be effective through years of research. However, few studies have assessed the effectiveness of campaigns on digital media, which is currently how youths and young adults are primarily consuming media. In particular,...

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Detalles Bibliográficos
Autores principales: Tulsiani, Shreya, Ichimiya, Megumi, Gerard, Raquel, Mills, Sarah, Bingenheimer, Jeffrey B, Hair, Elizabeth C, Vallone, Donna, Evans, W Douglas
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2022
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9468914/
https://www.ncbi.nlm.nih.gov/pubmed/36036974
http://dx.doi.org/10.2196/37856

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