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Zero party data between hype and hope
Zero Party Data (ZPD) is a hot topic in the context of privacy-aware personalization, as the exponential growth of consumer data collected by retailers has made safeguarding data privacy a key priority. Articles arguing for the value of ZPD to improve personalization and engender consumer trust have...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9469730/ https://www.ncbi.nlm.nih.gov/pubmed/36111177 http://dx.doi.org/10.3389/fdata.2022.943372 |