Should tourists care more about invasive species? International and domestic visitors’ perceptions of invasive plants and their control in New Zealand

Tourism has been implicated in the spread of invasive species, not only through physical means but through invasive species being perpetuated in destinations as part of the tourism landscape. This study reports on a survey of 238 domestic and international tourists visiting the south of New Zealand, with a focus on their knowledge of and attitudes to the management of two invasive plants: wild conifers and Russell lupins. Both plants have profound ecological, economic and environmental impacts but are also increasingly a part of the tourist landscapes in the study region. The survey found significant differences between domestic and international visitors in their levels of ecological knowledge about the invasive plants, with domestic visitors having greater awareness. However, there were also significant differences between international visitors according to origin and ethnicity, with Asian visitors showing lower awareness and also lower willingness to support eradication of the invasives, even after being provided information on the ecological impact of the species. Participants also responded differently to the two species, being less willing to support eradication of the attractive Russell lupin, compared to wild conifers. There are implications for management in terms of the messaging that may be required for different visitor groups around invasive species control. The study also points to the challenge of developing support for the management of charismatic plant species such as Russell lupin that are now firmly located within the tourism domain.