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Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience

Based on the stimulus-organism-response (SOR) framework, this research introduces perceived value and immersive experience, and builds a model of media interaction affecting consumers’ consumption of clothing in mobile short video app (MSVA). Among the conducted survey, using the method of questionn...

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Detalles Bibliográficos
Autor principal:	Hewei, Tian
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2022
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9469968/ https://www.ncbi.nlm.nih.gov/pubmed/36099252 http://dx.doi.org/10.1371/journal.pone.0273968

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