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Promoting a hand sanitizer by persuasive messages: moving bottle and background color as approach and avoidance cues
In message-based health interventions, peripheral cues such as motion and color capture exogenous attention. These cues may elicit approach and avoidance motivation and the core ingredients of persuasion (argument framing, source of the message, and persuasion knowledge). In two studies, we presente...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9474274/ https://www.ncbi.nlm.nih.gov/pubmed/36124045 http://dx.doi.org/10.1007/s12144-022-03632-8 |