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Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

Climate change and farming malpractices (e.g., harmful pesticides use) are harmful to the globe's productive soil and biodiversity, thereby posing a hazard to the survival of future generations. Innovative technologies provide continuous smart conservation solutions, such as regenerative farmin...

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Detalles Bibliográficos
Autores principales: Jin, Qiang, Raza, Syed Hassan, Mahmood, Nasir, Zaman, Umer, Saeed, Iqra, Yousaf, Muhammad, Aslam, Shahbaz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9477103/
https://www.ncbi.nlm.nih.gov/pubmed/36118494
http://dx.doi.org/10.3389/fpsyg.2022.924896