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Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

Under the hit of the epidemic, an increasing number of young people exchange and purchase goods by watching and resorting to mobile short video advertisements. Therefore, it is of great significance to explore the influence mechanism of mobile short video advertising on the consumption behavior of y...

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Detalles Bibliográficos
Autores principales:	Tian, Kun, Xuan, Wenxia, Hao, Lijie, Wei, Wenjing, Li, Dongping, Zhu, Lu
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9478728/ https://www.ncbi.nlm.nih.gov/pubmed/36118504 http://dx.doi.org/10.3389/fpsyg.2022.933542

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