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A moderated mediation mechanism underlying the impact of website telepresence on purchase intention — Evidence from Chinese female college student customers

Telepresence in e-commerce, the feeling of resembling shopping in a physical store, plays a critical role in determining online purchase intention. However, the cognitive mechanism and boundary conditions about its effect still need further investigation. The current study construed flow experience...

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Detalles Bibliográficos
Autores principales:	Zhu, Guiqin, Jiang, Shuaihe, Li, Kai
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9478893/ https://www.ncbi.nlm.nih.gov/pubmed/36118452 http://dx.doi.org/10.3389/fpsyg.2022.902414

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