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The Effect of Game Playing and Goal Orientation on Creativity
In an effort to bolster employee creativity, companies like Google and Groupon have adopted indoor work spaces that incorporate slides, swings, and unconventional design. While it may be costly and time-consuming to change certain aspects of a firm's work environment (e.g., the room design) to...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Frontiers Media S.A.
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9480493/ https://www.ncbi.nlm.nih.gov/pubmed/36118459 http://dx.doi.org/10.3389/fpsyg.2022.899694 |
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author | Mun, Jungim |
author_facet | Mun, Jungim |
author_sort | Mun, Jungim |
collection | PubMed |
description | In an effort to bolster employee creativity, companies like Google and Groupon have adopted indoor work spaces that incorporate slides, swings, and unconventional design. While it may be costly and time-consuming to change certain aspects of a firm's work environment (e.g., the room design) to aid creativity and brainstorming, it is relatively easy for managers to encourage employees to engage in certain forms of unstructured recreation immediately prior to creative-based tasks for a new product development. This research addresses an important oversight in the literature by exploring the effect of cognitive game playing and goal orientation on subsequent new product development creativity. It was found that a cognitive game that engenders a greater degree of fun results in greater creativity on a subsequent new product development task, compared with both a cognitive-based game that engenders less fun and a control group. Furthermore, it was found that, for a cognitive-based game that engenders a high degree of fun, individuals who are primed with a process goal orientation are more likely to be creative on a subsequent new product development task than those who are primed with an outcome goal orientation. |
format | Online Article Text |
id | pubmed-9480493 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-94804932022-09-17 The Effect of Game Playing and Goal Orientation on Creativity Mun, Jungim Front Psychol Psychology In an effort to bolster employee creativity, companies like Google and Groupon have adopted indoor work spaces that incorporate slides, swings, and unconventional design. While it may be costly and time-consuming to change certain aspects of a firm's work environment (e.g., the room design) to aid creativity and brainstorming, it is relatively easy for managers to encourage employees to engage in certain forms of unstructured recreation immediately prior to creative-based tasks for a new product development. This research addresses an important oversight in the literature by exploring the effect of cognitive game playing and goal orientation on subsequent new product development creativity. It was found that a cognitive game that engenders a greater degree of fun results in greater creativity on a subsequent new product development task, compared with both a cognitive-based game that engenders less fun and a control group. Furthermore, it was found that, for a cognitive-based game that engenders a high degree of fun, individuals who are primed with a process goal orientation are more likely to be creative on a subsequent new product development task than those who are primed with an outcome goal orientation. Frontiers Media S.A. 2022-09-02 /pmc/articles/PMC9480493/ /pubmed/36118459 http://dx.doi.org/10.3389/fpsyg.2022.899694 Text en Copyright © 2022 Mun. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Mun, Jungim The Effect of Game Playing and Goal Orientation on Creativity |
title | The Effect of Game Playing and Goal Orientation on Creativity |
title_full | The Effect of Game Playing and Goal Orientation on Creativity |
title_fullStr | The Effect of Game Playing and Goal Orientation on Creativity |
title_full_unstemmed | The Effect of Game Playing and Goal Orientation on Creativity |
title_short | The Effect of Game Playing and Goal Orientation on Creativity |
title_sort | effect of game playing and goal orientation on creativity |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9480493/ https://www.ncbi.nlm.nih.gov/pubmed/36118459 http://dx.doi.org/10.3389/fpsyg.2022.899694 |
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