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Influence of co-creation signals on observers’ co-creation willingness: A self-determination theory perspective
With the service-dominant logic gradually replacing the traditional commodity-dominant reason, co-creating value with consumers has become an essential marketing practice for enterprises. As a critical information carrier in enterprise marketing communication, the co-creation signal impacts co-creat...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9480504/ https://www.ncbi.nlm.nih.gov/pubmed/36118437 http://dx.doi.org/10.3389/fpsyg.2022.943704 |