(R)NeuMark: A Riemannian EEG Analysis Framework for Neuromarketing

Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups. Electroencephalography (EEG) is the most commonly encountered neuroimaging technique due to its non-invasiveness, low-cost, and its very rece...

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Detalles Bibliográficos
Autores principales: Georgiadis, Kostas, Kalaganis, Fotis P., Oikonomou, Vangelis P., Nikolopoulos, Spiros, Laskaris, Nikos A., Kompatsiaris, Ioannis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9481797/
https://www.ncbi.nlm.nih.gov/pubmed/36112235
http://dx.doi.org/10.1186/s40708-022-00171-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9481797/
https://www.ncbi.nlm.nih.gov/pubmed/36112235
http://dx.doi.org/10.1186/s40708-022-00171-7

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