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(R)NeuMark: A Riemannian EEG Analysis Framework for Neuromarketing
Neuromarketing exploits neuroimaging techniques so as to reinforce the predictive power of conventional marketing tools, like questionnaires and focus groups. Electroencephalography (EEG) is the most commonly encountered neuroimaging technique due to its non-invasiveness, low-cost, and its very rece...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9481797/ https://www.ncbi.nlm.nih.gov/pubmed/36112235 http://dx.doi.org/10.1186/s40708-022-00171-7 |