The Theory of Planned Behavior for the Improvement of the Delayed Blood Donation Cycle, Optimization of the Planning Behavior, and Donor Intention

The advances in the technology applied to the health field lead the medical system to be optimized and the medical equipment and drugs to be improved, and the benefits can be seen in the prolonged human lifetime. The increased age and the lifestyle, however, increase the demand of blood for medical procedures and to save lives. The average age of blood donors has gradually increased, the number of new blood donors has grown slowly, and the allocation of blood supply and inventory is complex and many times cannot be improved. The low increase in blood donor number is a concern that needs to be overcome. Here, the theory of planned behavior was used as a tool to analyze the motivation, intention, and behavior of blood donors. The theory of planned behavior was applied in the form of questionnaires to college students. The results indicated that participation on the research motivates and educates the participants to donate blood, encourages the behavior of relatives, and leads the participants to realize the altruistic and mutually beneficial outlook on blood donation. The results also indicated the awareness of the students with respect to the importance of blood donation and that it can be an important tool in order to educate and increase the young blood donor number.