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Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach

Mobile commerce is a developing phenomenon, youth worldwide utilising the platform that provides flexibility, ease, and convenience of online shopping through mobile devices. The study investigates the influence of mobile commerce service quality dimensions on the perception of service quality and c...

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Detalles Bibliográficos
Autores principales:	Salamah, Anas A., Hassan, Shahizan, Aljaafreh, Ali, Zabadi, Walaa A., AlQudah, Mohammad Ali, Hayat, Naeem, Al Mamun, Abdullah, Kanesan, Thavamaran
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2022
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9483587/ https://www.ncbi.nlm.nih.gov/pubmed/36132176 http://dx.doi.org/10.1016/j.heliyon.2022.e10570

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