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Optimization of e-commerce logistics service quality considering multiple consumption psychologies

This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accura...

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Detalles Bibliográficos
Autores principales: Ma, Meng, Shen, Lu, Sun, XuanQing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9484527/
https://www.ncbi.nlm.nih.gov/pubmed/36132194
http://dx.doi.org/10.3389/fpsyg.2022.956418
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author Ma, Meng
Shen, Lu
Sun, XuanQing
author_facet Ma, Meng
Shen, Lu
Sun, XuanQing
author_sort Ma, Meng
collection PubMed
description This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce.
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spelling pubmed-94845272022-09-20 Optimization of e-commerce logistics service quality considering multiple consumption psychologies Ma, Meng Shen, Lu Sun, XuanQing Front Psychol Psychology This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce. Frontiers Media S.A. 2022-09-05 /pmc/articles/PMC9484527/ /pubmed/36132194 http://dx.doi.org/10.3389/fpsyg.2022.956418 Text en Copyright © 2022 Ma, Shen and Sun. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Ma, Meng
Shen, Lu
Sun, XuanQing
Optimization of e-commerce logistics service quality considering multiple consumption psychologies
title Optimization of e-commerce logistics service quality considering multiple consumption psychologies
title_full Optimization of e-commerce logistics service quality considering multiple consumption psychologies
title_fullStr Optimization of e-commerce logistics service quality considering multiple consumption psychologies
title_full_unstemmed Optimization of e-commerce logistics service quality considering multiple consumption psychologies
title_short Optimization of e-commerce logistics service quality considering multiple consumption psychologies
title_sort optimization of e-commerce logistics service quality considering multiple consumption psychologies
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9484527/
https://www.ncbi.nlm.nih.gov/pubmed/36132194
http://dx.doi.org/10.3389/fpsyg.2022.956418
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