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Optimization of e-commerce logistics service quality considering multiple consumption psychologies
This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accura...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9484527/ https://www.ncbi.nlm.nih.gov/pubmed/36132194 http://dx.doi.org/10.3389/fpsyg.2022.956418 |
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author | Ma, Meng Shen, Lu Sun, XuanQing |
author_facet | Ma, Meng Shen, Lu Sun, XuanQing |
author_sort | Ma, Meng |
collection | PubMed |
description | This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce. |
format | Online Article Text |
id | pubmed-9484527 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-94845272022-09-20 Optimization of e-commerce logistics service quality considering multiple consumption psychologies Ma, Meng Shen, Lu Sun, XuanQing Front Psychol Psychology This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce. Frontiers Media S.A. 2022-09-05 /pmc/articles/PMC9484527/ /pubmed/36132194 http://dx.doi.org/10.3389/fpsyg.2022.956418 Text en Copyright © 2022 Ma, Shen and Sun. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Ma, Meng Shen, Lu Sun, XuanQing Optimization of e-commerce logistics service quality considering multiple consumption psychologies |
title | Optimization of e-commerce logistics service quality considering multiple consumption psychologies |
title_full | Optimization of e-commerce logistics service quality considering multiple consumption psychologies |
title_fullStr | Optimization of e-commerce logistics service quality considering multiple consumption psychologies |
title_full_unstemmed | Optimization of e-commerce logistics service quality considering multiple consumption psychologies |
title_short | Optimization of e-commerce logistics service quality considering multiple consumption psychologies |
title_sort | optimization of e-commerce logistics service quality considering multiple consumption psychologies |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9484527/ https://www.ncbi.nlm.nih.gov/pubmed/36132194 http://dx.doi.org/10.3389/fpsyg.2022.956418 |
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