Development and evaluation of a social marketing campaign to address methamphetamine use in Los Angeles County

BACKGROUND: This study describes the development and impact of a social marketing campaign in early 2020 intended to prevent and reduce methamphetamine use in Los Angeles County (LAC). We used social marketing principles and the transtheoretical model to design the campaign, which was intended to av...

Descripción completa

Detalles Bibliográficos
Autores principales: Neffa-Creech, Deborah, Plant, Aaron, Montoya, Jorge A., Oruga, Rangell, Kilgore, Elizabeth A., Fraser, Renee, Tesema, Lello
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9493153/
https://www.ncbi.nlm.nih.gov/pubmed/36138397
http://dx.doi.org/10.1186/s12889-022-14180-y

Ejemplares similares

Ejemplares similares