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Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective
It is now possible to propagate CSR information through social media platforms. Electronic word of mouth (eWOM) directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the company. Our goal was to understand why people wer...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9493480/ https://www.ncbi.nlm.nih.gov/pubmed/36160585 http://dx.doi.org/10.3389/fpsyg.2022.894505 |
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author | Hu, Yuchen Tang, Qingbo Wang, Xuan Ali, Shahid |
author_facet | Hu, Yuchen Tang, Qingbo Wang, Xuan Ali, Shahid |
author_sort | Hu, Yuchen |
collection | PubMed |
description | It is now possible to propagate CSR information through social media platforms. Electronic word of mouth (eWOM) directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the company. Our goal was to understand why people were sharing and commenting in response to terrible reports about corporate social responsibility (CSR) on WeChat. A company’s desire to comment on and share CSR news and its perception of its own social and environmental responsibility were all presumed explanatory variables in our investigation. 315 WeChat users were asked to grade a fictitious news report of the environment. The results were shocking. According to our findings, an individual’s attitude toward actions and the effectiveness of information directly correlates to their social and environmental awareness level. EWOM may be discouraged by a company’s brand name, which has the potential to harm its reputation with its customers. |
format | Online Article Text |
id | pubmed-9493480 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-94934802022-09-23 Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective Hu, Yuchen Tang, Qingbo Wang, Xuan Ali, Shahid Front Psychol Psychology It is now possible to propagate CSR information through social media platforms. Electronic word of mouth (eWOM) directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the company. Our goal was to understand why people were sharing and commenting in response to terrible reports about corporate social responsibility (CSR) on WeChat. A company’s desire to comment on and share CSR news and its perception of its own social and environmental responsibility were all presumed explanatory variables in our investigation. 315 WeChat users were asked to grade a fictitious news report of the environment. The results were shocking. According to our findings, an individual’s attitude toward actions and the effectiveness of information directly correlates to their social and environmental awareness level. EWOM may be discouraged by a company’s brand name, which has the potential to harm its reputation with its customers. Frontiers Media S.A. 2022-09-08 /pmc/articles/PMC9493480/ /pubmed/36160585 http://dx.doi.org/10.3389/fpsyg.2022.894505 Text en Copyright © 2022 Hu, Tang, Wang and Ali. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Hu, Yuchen Tang, Qingbo Wang, Xuan Ali, Shahid Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective |
title | Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective |
title_full | Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective |
title_fullStr | Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective |
title_full_unstemmed | Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective |
title_short | Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective |
title_sort | determining the critical factors of ewom about corporate social responsibility on social networking sites: end users’ perspective |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9493480/ https://www.ncbi.nlm.nih.gov/pubmed/36160585 http://dx.doi.org/10.3389/fpsyg.2022.894505 |
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