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Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective
It is now possible to propagate CSR information through social media platforms. Electronic word of mouth (eWOM) directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the company. Our goal was to understand why people wer...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9493480/ https://www.ncbi.nlm.nih.gov/pubmed/36160585 http://dx.doi.org/10.3389/fpsyg.2022.894505 |