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Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers' purchase intention in live commerce

Live commerce is a phenomenally innovative form of social commerce in China. In this paper, the authors aim to explore the authenticity of live commerce. By employing a qualitative approach using in-depth interviews and grounded theory, 21 initial categories are classified into six core categories....

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Detalles Bibliográficos
Autores principales:	Sun, Jiani, Dushime, Honorine, Zhu, Anding
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9501850/ https://www.ncbi.nlm.nih.gov/pubmed/36160554 http://dx.doi.org/10.3389/fpsyg.2022.944607

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