Research on Personalized Book Recommendation Based on Improved Similarity Calculation and Data Filling Collaborative Filtering Algorithm

(Purpose/Significance). This paper aims at the problems of inaccurate recommendation effect caused by data sparseness and cold start in the traditional collaborative filtering-based book personalized recommendation algorithm. So this paper proposes a collaborative filtering recommendation algorithm which improves the similarity solution method and the filling method of missing data. (Method/Process). By considering the influence of the user's common rating book collection on the similarity calculation, the average rating value of all books is used as the threshold, and the user's common rating weight is introduced into the user's similarity calculation. As for data filling, according to the user's average rating, the basic attributes such as the age and gender of users are coded, and then Euclidean distance is initially calculated, making hierarchical clustering on users. What's more, Shope-one algorithm is used to calculate the filling value of the former m similar users，and add the weight value of the degree simultaneously to get the final filling value, so as to improve the data filling method. (Result/Conclusion). Experiments were carried out with the data set of Book-Crossing Data set through Python. The experimental results show that the improved collaborative filtering algorithm has a significantly improvement in the accuracy and quality of book recommendation.