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How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures()
During the COVID-19 pandemic, social media use increased significantly, and news media also reported increased levels of social shaming for behaviors that were now deemed high-risk for spreading or contracting the virus. This study examines how this pandemic-afflicted environment changed what and ho...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
College of Business Administration, University of Georgia
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9509265/ https://www.ncbi.nlm.nih.gov/pubmed/36188113 http://dx.doi.org/10.1016/j.jbusres.2022.113310 |
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author | Nabity-Grover, Teagen Cheung, Christy M.K. Bennett Thatcher, Jason |
author_facet | Nabity-Grover, Teagen Cheung, Christy M.K. Bennett Thatcher, Jason |
author_sort | Nabity-Grover, Teagen |
collection | PubMed |
description | During the COVID-19 pandemic, social media use increased significantly, and news media also reported increased levels of social shaming for behaviors that were now deemed high-risk for spreading or contracting the virus. This study examines how this pandemic-afflicted environment changed what and how individuals disclosed online during the 2020 holiday season. Using data collected at two time periods in December 2020 from Facebook and Instagram users, the data show that social calculus constructs comprise most of the significant predictors for online self-disclosure; evaluation apprehension is also a significant moderator. In a post-hoc analysis with 2019 disclosure data, this study finds that most of the significant predictors of behavior arise from privacy calculus, providing evidence of a shift in the salient predictors of online self-disclosure. The implications of this research to businesses and future research directions are discussed. |
format | Online Article Text |
id | pubmed-9509265 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | College of Business Administration, University of Georgia |
record_format | MEDLINE/PubMed |
spelling | pubmed-95092652022-09-26 How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() Nabity-Grover, Teagen Cheung, Christy M.K. Bennett Thatcher, Jason J Bus Res Article During the COVID-19 pandemic, social media use increased significantly, and news media also reported increased levels of social shaming for behaviors that were now deemed high-risk for spreading or contracting the virus. This study examines how this pandemic-afflicted environment changed what and how individuals disclosed online during the 2020 holiday season. Using data collected at two time periods in December 2020 from Facebook and Instagram users, the data show that social calculus constructs comprise most of the significant predictors for online self-disclosure; evaluation apprehension is also a significant moderator. In a post-hoc analysis with 2019 disclosure data, this study finds that most of the significant predictors of behavior arise from privacy calculus, providing evidence of a shift in the salient predictors of online self-disclosure. The implications of this research to businesses and future research directions are discussed. College of Business Administration, University of Georgia 2023-01 2022-09-25 /pmc/articles/PMC9509265/ /pubmed/36188113 http://dx.doi.org/10.1016/j.jbusres.2022.113310 Text en Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
spellingShingle | Article Nabity-Grover, Teagen Cheung, Christy M.K. Bennett Thatcher, Jason How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() |
title | How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() |
title_full | How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() |
title_fullStr | How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() |
title_full_unstemmed | How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() |
title_short | How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures() |
title_sort | how covid-19 stole christmas: how the pandemic shifted the calculus around social media self-disclosures() |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9509265/ https://www.ncbi.nlm.nih.gov/pubmed/36188113 http://dx.doi.org/10.1016/j.jbusres.2022.113310 |
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