Alcohol Recognition and Desire to Drink of Extended Alcohol Brand Logos

Alcohol companies in Thailand have adopted surrogate marketing that uses similar logos on non-alcoholic products. We aimed to assess variations of the alcohol recognition using reaction time and desire to drink among consumers exposed to original logos and modified logos (i.e., black logos, partial...

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Detalles Bibliográficos
Autores principales: Vichitkunakorn, Polathep, Assanangkornchai, Sawitri, Jayuphan, Jirawan, Donroman, Teerohah, Prappre, Tagoon, Sittisombut, Monsicha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9517033/
https://www.ncbi.nlm.nih.gov/pubmed/36142026
http://dx.doi.org/10.3390/ijerph191811756

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9517033/
https://www.ncbi.nlm.nih.gov/pubmed/36142026
http://dx.doi.org/10.3390/ijerph191811756

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