Cargando…

Alcohol Recognition and Desire to Drink of Extended Alcohol Brand Logos

Alcohol companies in Thailand have adopted surrogate marketing that uses similar logos on non-alcoholic products. We aimed to assess variations of the alcohol recognition using reaction time and desire to drink among consumers exposed to original logos and modified logos (i.e., black logos, partial...

Descripción completa

Detalles Bibliográficos
Autores principales:	Vichitkunakorn, Polathep, Assanangkornchai, Sawitri, Jayuphan, Jirawan, Donroman, Teerohah, Prappre, Tagoon, Sittisombut, Monsicha
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9517033/ https://www.ncbi.nlm.nih.gov/pubmed/36142026 http://dx.doi.org/10.3390/ijerph191811756

Ejemplares similares

Self-reported drinking behaviors and observed violation of state-mandated social restriction and alcohol control measures during the COVID-19 pandemic: Findings from nationally-representative surveys in Thailand
por: Wichaidit, Wit, et al.
Publicado: (2021)

Comparisons between context-specific and beverage-specific quantity frequency instruments to assess alcohol consumption indices: Individual and sample level analysis
por: Vichitkunakorn, Polathep, et al.
Publicado: (2018)

The Association among Alcohol Consumption Patterns, Drink-Driving Behaviors, and the Harm from Alcohol-Related Road Traffic Injuries Due to the Drinking of Others in Thailand
por: Nasueb, Sopit, et al.
Publicado: (2022)

Characteristics and Outcomes of Severe ARDS Patients Receiving ECMO in Southern Thailand
por: Assanangkornchai, Nawaporn, et al.
Publicado: (2019)

Memory Color Effect Induced by Familiarity of Brand Logos
por: Kimura, Atsushi, et al.
Publicado: (2013)

Does social distancing affect the processing of brand logos?
por: D'Ascenzo, Stefania, et al.
Publicado: (2022)

Development of a Video-Observed Therapy System to Improve Monitoring of Tuberculosis Treatment in Thailand: Mixed-Methods Study
por: Kumwichar, Ponlagrit, et al.
Publicado: (2021)

Video-Observed Therapy With a Notification System for Improving the Monitoring of Tuberculosis Treatment in Thailand: Usability Study
por: Kumwichar, Ponlagrit, et al.
Publicado: (2022)

Tuberculosis Treatment Compliance Under Smartphone-Based Video-Observed Therapy Versus Community-Based Directly Observed Therapy: Protocol for a Cluster Randomized Controlled Trial
por: Kumwichar, Ponlagrit, et al.
Publicado: (2022)

Binge-drinking and household role’s associations with prevalence of domestic violence: findings from the Thailand smoking and drinking behaviour survey 2017
por: Wichaidit, Wit, et al.
Publicado: (2020)

Variations by sex and age in the association between alcohol use and depressed mood among Thai adolescents
por: Wichaidit, Wit, et al.
Publicado: (2019)

Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective
por: Shang, Qian, et al.
Publicado: (2017)

Does husband’s alcohol consumption increase the risk of domestic violence during the pregnancy and postpartum periods in Nepalese women?
por: Bhatta, Narayan, et al.
Publicado: (2021)

Application of Bayesian networks to identify factors influencing acceptability of HIV pre-exposure prophylaxis in Guilin, China
por: Zhou, Lingmi, et al.
Publicado: (2022)

Logo Recognition
por: Chen, Jingying
Publicado: (2016)

Logo design love: a guide to creating iconic brand identities
por: Airey, David
Publicado: (2015)

Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut
por: Brunner, Robert
Publicado: (2010)

Logo design love: a guide to creating iconic brand identities
por: Airey, David
Publicado: (2010)

Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos
por: Muscarella, Charlotte, et al.
Publicado: (2013)

Branding and a child’s brain: an fMRI study of neural responses to logos
por: Bruce, Amanda S., et al.
Publicado: (2014)

Does the cowl make the monk? Detecting counterfeits in brand names versus logos
por: Perea, Manuel, et al.
Publicado: (2021)

EEG theta and N400 responses to congruent versus incongruent brand logos
por: Dini, Hossein, et al.
Publicado: (2022)

Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK
por: Critchlow, Nathan, et al.
Publicado: (2019)

Intervening alcohol marketing to reduce harmful alcohol use and lessons learned from the theory of changes: Case studies in Thailand
por: Suriyawongpaisal, Paibul, et al.
Publicado: (2021)

Clusters of alcohol and drug use and other health-risk behaviors among Thai secondary school students: a latent class analysis
por: Assanangkornchai, Sawitri, et al.
Publicado: (2018)

Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
por: Murawski, Carsten, et al.
Publicado: (2012)

Prevalence of Alcohol-Related Harms in Yi and Han Ethnic Groups in a Prefecture in Yunnan Province, China
por: Yu, Zhen, et al.
Publicado: (2022)

Integrated treatment program for alcohol related problems in community hospitals, Songkhla province of Thailand: A social return on investment analysis
por: Tanaree, Athip, et al.
Publicado: (2019)

Rhesus macaques form preferences for brand logos through sex and social status based advertising
por: Acikalin, M. Yavuz, et al.
Publicado: (2018)

Socio-economic inequalities in the association between alcohol use disorder and depressive disorder among Thai adults: a population-based study
por: Assanangkornchai, Sawitri, et al.
Publicado: (2020)

The effects of others’ drinking on the harms to children in Thailand: Lessons from the WHO-ThaiHealth project
por: Preampruchcha, Perawas, et al.
Publicado: (2022)

Association of supply sources of alcohol and alcohol-related harms in adolescent drinkers: the baseline characteristics of a high school cohort across Thailand
por: Prasartpornsirichoke, Jirada, et al.
Publicado: (2022)

Alcohol and Drink
Publicado: (1909)

Inequalities in access to new medication delivery services among non-communicable disease patients during the COVID-19 pandemic: findings from nationally representative surveys in Thailand
por: Nontarak, Jiraluck, et al.
Publicado: (2023)

Soft drinks and 'desire to drink' in preschoolers
por: Sweetman, Claire, et al.
Publicado: (2008)

Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising
Publicado: (2018)

Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising
por: Acikalin, M. Yavuz, et al.
Publicado: (2020)

Logo for the Macintosh : an introduction through Object Logo
por: Abelson, Harold
Publicado: (1992)

Logos : made in Spain /
por: Sala, Márius, 1932-
Publicado: (2000)

Apple logo
por: Abelson, Harold
Publicado: (1984)

Cannot write session to /tmp/vufind_sessions/sess_rjppulqobenh5nctgo4tg5viv1