Forecasting and Planning Method for Taxi Travel Combining Carbon Emission and Revenue Factors—A Case Study in China

The efficiency and emission levels of taxi operations are influenced by taxi drivers’ empirical judgments of hotspot travel areas. In this study, we exploited vehicle specific power (VSP) approaches and taxi trajectory data in a 1000 × 1000 m grid to calculate emission and revenue efficiency-related indicators and explored their spatial and temporal characteristics. Then, the entropy weight TOPSIS method was employed to identify the grids with the top comprehensive ranking of the indicators in the period to replace the driver experience. Finally, the k-means clustering method was utilized to identify the recommended road segments in the hotspot grid. The data from Nanchang City in China showed the following. (1) The study area was divided into 7553 grids, and the main travel and emission areas were located in the West Lake, Qingyunpu and Qingshan Lake districts (less than 200 grids). However, revenue efficiency-related indicators in this region are at a moderately low level. For example, the order revenue was about 0.9–1.2 RMB/min, and the average was 1.3–1.5 RMB/min. Areas with high trip demand had low revenue efficiency. (2) Five indicators related to emissions and revenue efficiency were selected. Of these, grid boarding points (G-bp) maintained the highest weight, reaching a maximum of 0.48 from 7:00 a.m. to 9:00 a.m. The ranking of secondary indicators was time varying. Hotspot grids and road segments were identified within each period. For example, from 1:00 a.m. to 3:00 a.m., (66,65), (68,65) were identified as hotspot grids. People’s Park North Gate near the road was identified as the recommended section from 1:00 a.m. to 3:00 a.m. This study can provide recommended grids and sections for idle cruising taxis.