Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study

People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and neural processes during actual green consump...

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Detalles Bibliográficos
Autores principales: Zhang, Guanfei, Li, Mei, Li, Jin, Tan, Min, Li, Huie, Zhong, Yiping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9517842/
https://www.ncbi.nlm.nih.gov/pubmed/36078460
http://dx.doi.org/10.3390/ijerph191710746

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9517842/
https://www.ncbi.nlm.nih.gov/pubmed/36078460
http://dx.doi.org/10.3390/ijerph191710746

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