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Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study
People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and neural processes during actual green consump...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9517842/ https://www.ncbi.nlm.nih.gov/pubmed/36078460 http://dx.doi.org/10.3390/ijerph191710746 |