Analysis on the Evolution Mechanism of Intellectual Property Operation Platform toward Value Proposition under the Digital Technology-Driven Environment

Research Purpose. In order to study the evolution mechanism of intellectual property operation platform, value analysis in the modern digital technology-driven environment, and how to better develop the operation of intellectual property platform in the current digital technology environment; Research Methods. This paper analyzes the relationship between the development of digital economy and intellectual property operation platform, analyzes, and compares the different stages of intellectual property platform operation in the digital technology-driven environment, and compares the coupling degree of platform operation services in different environments. Research Results. From the research and analysis results, it can be seen that the operation of intellectual property rights under digital technology is of positive significance in the development of social-ecological environment, combined with the development of the industrial ecosystem, and plays a positive role in transforming intellectual property rights into market value, promoting the development of small and medium-sized enterprises and economic construction. It is of great significance to create a perfect chain of intellectual property protection and legal protection of property rights, copyrights, and transfer rights. Research Conclusion. It provides new ideas and research value for the future operation mode of intellectual property platform, provides a better guarantee platform and legal environment for China to improve the level of digital economy, creates a suitable ecological environment, and stimulates people's thinking potential.