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Scarcity in today´s consumer markets: scoping the research landscape by author keywords
Scarcity refers to not having enough of what one needs. This phenomenon has shaped individuals´ life since ancient times, nowadays ranging from daily-life scarcity cues in shopping scenarios to the planet’s resources scarcity to meet the world´s consumer demand. Because of this ubiquity of scarcity,...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9520963/ http://dx.doi.org/10.1007/s11301-022-00295-4 |