Cargando…

The analysis of dynamic emotional contagion in online brand community

Online brand communities (OBCs) could benefit firms in many usages, ranging from collecting consumers’ suggestions or advice to interacting with community members directly and transparently. Creating a positive emotional atmosphere is essential for such communities’ healthy development as its boosts...

Descripción completa

Detalles Bibliográficos
Autores principales:	Liu, Dewen, Zhang, Sikang, Li, Qi
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9521408/ https://www.ncbi.nlm.nih.gov/pubmed/36186398 http://dx.doi.org/10.3389/fpsyg.2022.946666

Ejemplares similares

Emotional Contagion in the Online Depression Community
por: Tang, Jingyun, et al.
Publicado: (2021)

Emotional contagion and proto-organizing in human interaction dynamics
por: Hazy, James K., et al.
Publicado: (2015)

A Russian Adaptation of the Emotional Contagion Scale
por: Kosonogov, Vladimir, et al.
Publicado: (2022)

Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity
por: Li, Xianchun, et al.
Publicado: (2022)

Emotional Contagion: A Brief Overview and Future Directions
por: Herrando, Carolina, et al.
Publicado: (2021)

Why Are User-Generated Contents So Varied? An Explanation Based on Variety-Seeking Theory and Topic Modeling
por: Xiang, Weilin, et al.
Publicado: (2022)

The influence of firm’s feedbacks on user-generated content’s linguistic style matching–An explanation based on communication accommodation theory
por: Liu, Dewen, et al.
Publicado: (2022)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
por: Bian, Weijun, et al.
Publicado: (2022)

Emotional Contagion From Humans to Dogs Is Facilitated by Duration of Ownership
por: Katayama, Maki, et al.
Publicado: (2019)

Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment
por: Liu, Han
Publicado: (2022)

Business Brand Research Based on Multi-Feature Fusion Emotion Analysis
por: Li, Boxuan
Publicado: (2022)

Matching Your Face or Appraising the Situation: Two Paths to Emotional Contagion
por: Deng, Huan, et al.
Publicado: (2018)

Smile Mimicry and Emotional Contagion in Audio-Visual Computer-Mediated Communication
por: Mui, Phoebe H. C., et al.
Publicado: (2018)

Stimulating Customer Inspiration Through Online Brand Community Climates: The Mediating Role of Customer Interaction
por: Cao, Yao, et al.
Publicado: (2021)

Football Fans’ Emotions: Uncertainty Against Brand Perception
por: Shakina, Elena, et al.
Publicado: (2020)

Universality vs. Cultural Specificity in the Relations Among Emotional Contagion, Emotion Regulation, and Mood State: An Emotion Process Perspective
por: Kuang, Beibei, et al.
Publicado: (2019)

Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective
por: Huangfu, Zhounan, et al.
Publicado: (2022)

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

The influence of parents’ perception on online education and training brand recognition
por: Xue, Biyun, et al.
Publicado: (2022)

Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions
por: Reeck, Crystal, et al.
Publicado: (2022)

Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses
por: Nazir, Mehrab, et al.
Publicado: (2020)

How Leaders’ Psychological Capital Influence Their Followers’ Psychological Capital: Social Exchange or Emotional Contagion
por: Chen, Qishan, et al.
Publicado: (2019)

Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

Impact of Induced Moods, Sensation Seeking, and Emotional Contagion on Economic Decisions Under Risk
por: Efimov, Kirill, et al.
Publicado: (2022)

Alexithymia and sensory processing sensitivity account for unique variance in the prediction of emotional contagion and empathy
por: McQuarrie, Amanda M., et al.
Publicado: (2023)

Emotional Contagion: Research on the Influencing Factors of Social Media Users' Negative Emotional Communication During the COVID-19 Pandemic
por: Lu, Dan, et al.
Publicado: (2022)

Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge
por: Salameh, Anas A., et al.
Publicado: (2022)

The influence of brand marketing on consumers’ emotion in mobile social media environment
por: He, Xingjie, et al.
Publicado: (2022)

Design of emotional branding communication model based on system dynamics in social media environment and its influence on new product sales
por: Zhang, Yin, et al.
Publicado: (2022)

Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective
por: Zhuo, Jin-Yuan, et al.
Publicado: (2022)

Promoting the Brand Inside: The Conceptualization of Nonprofit Internal Branding and Its Relationship With Employees’ Brand Performance
por: Zhang, Ran, et al.
Publicado: (2022)

The Impact of Nostalgia Proneness on Online Donation Willingness: The Mediating Effect of Consumer-Brand Relationship
por: Zhang, Yi, et al.
Publicado: (2022)

A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities
por: Zhang, Jiemei, et al.
Publicado: (2021)

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation
por: Ma, Youwen
Publicado: (2022)

How Behavioral Branding Affects Brand Equity
por: Lieven, Theo
Publicado: (2022)

The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing
por: Liu, Manlin, et al.
Publicado: (2022)

How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory
por: Feng, Rui, et al.
Publicado: (2019)

Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership
por: Wei, Zhang
Publicado: (2022)

How Do Induced Affective States Bias Emotional Contagion to Faces? A Three-Dimensional Model
por: Pinilla, Andrés, et al.
Publicado: (2020)

The dynamics of emotions in online interaction
por: Garcia, David, et al.
Publicado: (2016)

Cannot write session to /tmp/vufind_sessions/sess_argm59abktv14eg1r035g442jh