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An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention

Nigerian consumers have been found to view vegetables as healthy and health is a principal motivation for consumption; however, consumers also experience barriers related to preparation time and availability of vegetables. We therefore conducted a Veg-on-Wheels intervention, in which ready-to-cook,...

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Autores principales: Snoek, Harriette M., Raaijmakers, Ireen, Lawal, Oluranti M., Reinders, Machiel J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9522278/
https://www.ncbi.nlm.nih.gov/pubmed/36174079
http://dx.doi.org/10.1371/journal.pone.0273309
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author Snoek, Harriette M.
Raaijmakers, Ireen
Lawal, Oluranti M.
Reinders, Machiel J.
author_facet Snoek, Harriette M.
Raaijmakers, Ireen
Lawal, Oluranti M.
Reinders, Machiel J.
author_sort Snoek, Harriette M.
collection PubMed
description Nigerian consumers have been found to view vegetables as healthy and health is a principal motivation for consumption; however, consumers also experience barriers related to preparation time and availability of vegetables. We therefore conducted a Veg-on-Wheels intervention, in which ready-to-cook, washed and pre-cut green leafy vegetables (GLV) were kept cool and sold for five weeks at convenient locations near workplaces and on the open market in Akure, Nigeria. Surveys were conducted prior to the intervention with 680 consumers and during the final week of the intervention with 596 consumers near workplaces and 204 consumers at the open market. Both buyers and non-buyers of the intervention were included; 49% buyers in the workplace sample and 47% in the open market sample. The Veg-on-Wheels intervention was successful, with high awareness, positive attitudes and high customer satisfaction. GLV intake was higher for Veg-on-Wheels buyers compared with non-buyers after the intervention, i.e., 10.8 vs. 8.0 portions per week, respectively. Also the intake of other vegetables was higher in the intervention group. The motives and barriers for buyers and non-buyers differed across the selling locations: main barriers were trust in the vendor and GLV source. These trust issues and vendor preferences were viewed as more important to respondents at the market than those near workplaces. This study is the first intervention study on the selling of ready-to-cook convenience vegetables in urban Nigeria. It shows that a market exists for convenience vegetables and that they have the potential to increase vegetable intake. Insights on both the food environment and consumers’ motives and behaviour was crucial for designing and evaluating the intervention.
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spelling pubmed-95222782022-09-30 An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention Snoek, Harriette M. Raaijmakers, Ireen Lawal, Oluranti M. Reinders, Machiel J. PLoS One Research Article Nigerian consumers have been found to view vegetables as healthy and health is a principal motivation for consumption; however, consumers also experience barriers related to preparation time and availability of vegetables. We therefore conducted a Veg-on-Wheels intervention, in which ready-to-cook, washed and pre-cut green leafy vegetables (GLV) were kept cool and sold for five weeks at convenient locations near workplaces and on the open market in Akure, Nigeria. Surveys were conducted prior to the intervention with 680 consumers and during the final week of the intervention with 596 consumers near workplaces and 204 consumers at the open market. Both buyers and non-buyers of the intervention were included; 49% buyers in the workplace sample and 47% in the open market sample. The Veg-on-Wheels intervention was successful, with high awareness, positive attitudes and high customer satisfaction. GLV intake was higher for Veg-on-Wheels buyers compared with non-buyers after the intervention, i.e., 10.8 vs. 8.0 portions per week, respectively. Also the intake of other vegetables was higher in the intervention group. The motives and barriers for buyers and non-buyers differed across the selling locations: main barriers were trust in the vendor and GLV source. These trust issues and vendor preferences were viewed as more important to respondents at the market than those near workplaces. This study is the first intervention study on the selling of ready-to-cook convenience vegetables in urban Nigeria. It shows that a market exists for convenience vegetables and that they have the potential to increase vegetable intake. Insights on both the food environment and consumers’ motives and behaviour was crucial for designing and evaluating the intervention. Public Library of Science 2022-09-29 /pmc/articles/PMC9522278/ /pubmed/36174079 http://dx.doi.org/10.1371/journal.pone.0273309 Text en © 2022 Snoek et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Snoek, Harriette M.
Raaijmakers, Ireen
Lawal, Oluranti M.
Reinders, Machiel J.
An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention
title An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention
title_full An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention
title_fullStr An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention
title_full_unstemmed An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention
title_short An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention
title_sort explorative study with convenience vegetables in urban nigeria—the veg-on-wheels intervention
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9522278/
https://www.ncbi.nlm.nih.gov/pubmed/36174079
http://dx.doi.org/10.1371/journal.pone.0273309
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