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Does price disclosure in pharmaceutical advertising result in price transparency? Evidence from a randomized experiment
BACKGROUND: Policies that mandate list price disclosure in direct-to-consumer pharmaceutical advertising (DTCPA) cite price transparency among the benefits. The expectation is that price transparency will lead to changes in consumer behavior that will ultimately lower healthcare costs. OBJECTIVE: Th...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9526226/ https://www.ncbi.nlm.nih.gov/pubmed/36193449 http://dx.doi.org/10.1016/j.rcsop.2022.100180 |