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Data science for pedestrian and high street retailing as a framework for advancing urban informatics to individual scales
BACKGROUND: In this paper, we consider the applicability of the customer journey framework from retailing as a driver for urban informatics at individual scales within urban science. The customer journey considers shopper experiences in the context of shopping paths, retail service spaces, and touch...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Nature Singapore
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9527144/ https://www.ncbi.nlm.nih.gov/pubmed/36213444 http://dx.doi.org/10.1007/s44212-022-00009-x |