Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition

Under the background of economic globalization and COVID-19, online shopping has gradually replaced offline shopping as the main shopping mode. In this paper, consumers’ perceptions are introduced into the traditional BCG matrix to form a new BCG matrix, and according to it, the small gifts of a gif...

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Detalles Bibliográficos
Autores principales: Fu, Rong, Zheng, Binbin, Wen, Juan, Xie, Luze
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9531681/
https://www.ncbi.nlm.nih.gov/pubmed/36204756
http://dx.doi.org/10.3389/fpsyg.2022.985537

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9531681/
https://www.ncbi.nlm.nih.gov/pubmed/36204756
http://dx.doi.org/10.3389/fpsyg.2022.985537

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