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Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition
Under the background of economic globalization and COVID-19, online shopping has gradually replaced offline shopping as the main shopping mode. In this paper, consumers’ perceptions are introduced into the traditional BCG matrix to form a new BCG matrix, and according to it, the small gifts of a gif...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9531681/ https://www.ncbi.nlm.nih.gov/pubmed/36204756 http://dx.doi.org/10.3389/fpsyg.2022.985537 |