Mental Health Study from the Perspective of Behavior Preference under the Environment of Internet Media: Based on China's Data Analysis

To prevent the mental health problems of college preference students effectively, this paper analyzes the influence of college students' internet media use behaviors on their mental health in the information age. We make an empirical study on the above problems by using metrology models under the condition of controlling individual factors. The result shows that the mental health of college students is significantly affected by different internet media use behaviors and shows obvious heterogeneity. Preference for games and soap operas or films has a significant negative relationship with the mental health of college students, while the preference for science, education programs, and the preference to obtain current political news comments through official media have a positive impact on the psychological security of college students. Meanwhile, the mental health of college students is also significantly influenced by individual factors. The education level, family income, and social satisfaction show a significant positive correlation with the mental health of college students.