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Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes

Does listening to a foreign-accented speaker bias native speakers’ behavior? We investigated whether the accent, i.e., a foreign accent versus a native accent, in which a social norm is presented affects native speakers’ decision to respect the norm (Experiments 1 and 2) and the judgement for not re...

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Autores principales: Bazzi, Luca, Brouwer, Susanne, Planelles Almeida, Margarita, Foucart, Alice
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9534425/
https://www.ncbi.nlm.nih.gov/pubmed/36197922
http://dx.doi.org/10.1371/journal.pone.0274727
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author Bazzi, Luca
Brouwer, Susanne
Planelles Almeida, Margarita
Foucart, Alice
author_facet Bazzi, Luca
Brouwer, Susanne
Planelles Almeida, Margarita
Foucart, Alice
author_sort Bazzi, Luca
collection PubMed
description Does listening to a foreign-accented speaker bias native speakers’ behavior? We investigated whether the accent, i.e., a foreign accent versus a native accent, in which a social norm is presented affects native speakers’ decision to respect the norm (Experiments 1 and 2) and the judgement for not respecting it (Experiment 2). In Experiment 1, we presented 128 native Spanish speakers with new social norms, adapted from the measures imposed by the Spanish Government to fight the Covid-19 pandemic (e.g., ‘To avoid the spread of the Covid-19 virus, keep your distance’), whereas in Experiment 2, we presented 240 native Spanish speakers with everyday social norms learned from childhood (e.g., ‘Not littering on the street or in public places’), that have an intrinsic cultural and linguistic link. In Experiment 1, the norms were uttered either in a native accent, or in a foreign accent unfamiliar to our participants to avoid stereotypes. In Experiment 2, we added an accent negatively perceived in Spain to assess the role of language attitudes on decision making. Overall, accent did not directly impact participants’ final decisions, but it influenced the decision-making process. The factors that seem to underlie this effect are emotionality and language attitudes. These findings add up to the recent Foreign Accent effect observed on moral judgements and further highlight the role of the speaker’s identity in decision making.
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spelling pubmed-95344252022-10-06 Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes Bazzi, Luca Brouwer, Susanne Planelles Almeida, Margarita Foucart, Alice PLoS One Research Article Does listening to a foreign-accented speaker bias native speakers’ behavior? We investigated whether the accent, i.e., a foreign accent versus a native accent, in which a social norm is presented affects native speakers’ decision to respect the norm (Experiments 1 and 2) and the judgement for not respecting it (Experiment 2). In Experiment 1, we presented 128 native Spanish speakers with new social norms, adapted from the measures imposed by the Spanish Government to fight the Covid-19 pandemic (e.g., ‘To avoid the spread of the Covid-19 virus, keep your distance’), whereas in Experiment 2, we presented 240 native Spanish speakers with everyday social norms learned from childhood (e.g., ‘Not littering on the street or in public places’), that have an intrinsic cultural and linguistic link. In Experiment 1, the norms were uttered either in a native accent, or in a foreign accent unfamiliar to our participants to avoid stereotypes. In Experiment 2, we added an accent negatively perceived in Spain to assess the role of language attitudes on decision making. Overall, accent did not directly impact participants’ final decisions, but it influenced the decision-making process. The factors that seem to underlie this effect are emotionality and language attitudes. These findings add up to the recent Foreign Accent effect observed on moral judgements and further highlight the role of the speaker’s identity in decision making. Public Library of Science 2022-10-05 /pmc/articles/PMC9534425/ /pubmed/36197922 http://dx.doi.org/10.1371/journal.pone.0274727 Text en © 2022 Bazzi et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Bazzi, Luca
Brouwer, Susanne
Planelles Almeida, Margarita
Foucart, Alice
Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes
title Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes
title_full Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes
title_fullStr Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes
title_full_unstemmed Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes
title_short Would you respect a norm if it sounds foreign? Foreign-accented speech affects decision-making processes
title_sort would you respect a norm if it sounds foreign? foreign-accented speech affects decision-making processes
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9534425/
https://www.ncbi.nlm.nih.gov/pubmed/36197922
http://dx.doi.org/10.1371/journal.pone.0274727
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