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The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
The unprecedented global health concerns pertaining to COVID-19 have impacted the hotel industry. In order to ameliorate such concerns, hotels are sending out marketing communication messages. However, whether the messages effectively impact hotel consumers’ behaviors is still unknown. To fill this...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Ltd.
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9537292/ https://www.ncbi.nlm.nih.gov/pubmed/36246515 http://dx.doi.org/10.1016/j.ijhm.2022.103357 |