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Marketing strategies of the female-only gym industry: A case-based industry perspective
Female customers are an important market for fitness centers. This study aims to examine successful fitness training health models used by female fitness clubs. A case study approach and the interview method were used to collect data (i.e., face-to-face interviews) regarding the marketing strategies...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9539908/ https://www.ncbi.nlm.nih.gov/pubmed/36211928 http://dx.doi.org/10.3389/fpsyg.2022.928882 |