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How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging role in resolving information asymmetry....

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Detalles Bibliográficos
Autores principales:	Zheng, Manhua, Tang, Decong, Chen, Jianhong, Zheng, Qiujin, Xu, Anxin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9540367/ https://www.ncbi.nlm.nih.gov/pubmed/36211938 http://dx.doi.org/10.3389/fpsyg.2022.991525

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